Bringing back the models

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I am not a fashion maven. I like to dress nice and try new trends, but I am not one of those free spirits who can shave the side of her head and wear a midriff top with harem pants and platform pumps on the daily.

That being said, I do obsess over the Vogue September issue. How can you not? It’s a tome of wearable art, opulence, fantasy, and indulgence. It’s also a 100-plus-year institution— an impressive feat in the dark days of print publication. This year, the magazine is throwing it back with models on the cover. It’s the first time in a decade since models have been on the September issue of the American edition.

You may ask “Who cares?” or say “I don’t wanna see those skinny bitches.” Valid points. I can in no way relate to the life of a supermodel, and yes, they are too skinny. But here’s where these lovely ladies could be a sign of good fortune for the magazine industry, or at the very least the fashion magazine industry.

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In the documentary The September Issue, creative director Grace Coddington explains that few models are on the cover of Vogue these days because celebrities sell better. As a former model herself, Coddington laments the trend but understands the necessity. [BTW: Coddington is the best part of the entire doc. Watch it for her creative force and Anna Wintour’s hell-freezing stare.]

Since 2004 the magazine industry has had some rough years, and it is hardly out of the woods. It may have no correlation— perhaps they like putting a string of models on the cover every time the year ends in 4— but maybe it is a harbinger of stability and sustainability for the glossies.

At the very least, I know Grace Coddington must have been pleased.

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